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SERVEPREF LEAD SERVEQUAL - EMPIRICAL EVIDENCE THROUGH INDIAN RURAL BANKS
Customer satisfaction is critical in the process of serving the customer. The importance of improving service quality in the banking industry is highly considered for achieving objectives of the industry in whole. Service quality considerations are comparatively less among rural banks in the state d...
| Format: | Printed Book |
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| Published: |
SAJMMR: South Asian Journal of Marketing & Management Research
2014
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| Subjects: | |
| Online Access: | http://10.26.1.76/ks/006222.pdf |