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SERVEPREF LEAD SERVEQUAL - EMPIRICAL EVIDENCE THROUGH INDIAN RURAL BANKS

Customer satisfaction is critical in the process of serving the customer. The importance of improving service quality in the banking industry is highly considered for achieving objectives of the industry in whole. Service quality considerations are comparatively less among rural banks in the state d...

Cur síos iomlán

Sonraí Bibleagrafaíochta
Formáid: Printed Book
Foilsithe: SAJMMR: South Asian Journal of Marketing & Management Research 2014
Ábhair:
Rochtain Ar Líne:http://10.26.1.76/ks/006222.pdf