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SERVEPREF LEAD SERVEQUAL - EMPIRICAL EVIDENCE THROUGH INDIAN RURAL BANKS

Customer satisfaction is critical in the process of serving the customer. The importance of improving service quality in the banking industry is highly considered for achieving objectives of the industry in whole. Service quality considerations are comparatively less among rural banks in the state d...

সম্পূর্ণ বিবরণ

গ্রন্থ-পঞ্জীর বিবরন
বিন্যাস: Printed Book
প্রকাশিত: SAJMMR: South Asian Journal of Marketing & Management Research 2014
বিষয়গুলি:
অনলাইন ব্যবহার করুন:http://10.26.1.76/ks/006222.pdf