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Promotional Strategies for Marketing to Rural Consumer and Tapping the Evolving Rural Markets: A study on the Gold Ornament Market
I n the gold ornament business, the concept of promotion aims at reaching out to the desired consumers and persuades them to act. Owing to excessive specialization, mass production and competition, promotional strategies have become indispensable in the gold ornament business. In this study the rese...
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| Format: | Printed Book |
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Journal of Commerce & Management Thought IV - 1
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| Online Access: | http://10.26.1.76/ks/006176.pdf |