Model Formulation for Quantitative Research on Purchase Intentions of Car Owners

Automobile Industry in India is influenced by the presence of national and multi-national manufacturers. The presence of many manufacturers and brands in the state provides many choices to the customer. These manufacturers offer similar value proposition, making the passenger car segment being highl...

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Bibliografiska uppgifter
Huvudupphovsman: Balakrishnan Menon
Materialtyp: Printed Book
Publicerad: International Journal of Research in Social Sciences 2011
Ämnen:
CONSUMER BEHAVIOUR PATTERN; > CUSTOMER LOYALTY; > EXTERNAL INFLUENCE; > BRAND COMMUNITY; > FAMILY INFLUENCE; > CUSTOMER SATISFACTION; > PASSENGER CARS
Länkar:http://10.26.1.76/ks/006125.pdf

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http://10.26.1.76/ks/006125.pdf

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