Model Formulation for Quantitative Research on Purchase Intentions of Car Owners

Automobile Industry in India is influenced by the presence of national and multi-national manufacturers. The presence of many manufacturers and brands in the state provides many choices to the customer. These manufacturers offer similar value proposition, making the passenger car segment being highl...

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Bibliographic Details
Main Author: Balakrishnan Menon
Format: Printed Book
Published: International Journal of Research in Social Sciences 2011
Subjects:
CONSUMER BEHAVIOUR PATTERN; > CUSTOMER LOYALTY; > EXTERNAL INFLUENCE; > BRAND COMMUNITY; > FAMILY INFLUENCE; > CUSTOMER SATISFACTION; > PASSENGER CARS
Online Access:http://10.26.1.76/ks/006125.pdf

Internet

http://10.26.1.76/ks/006125.pdf

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