Model Formulation for Quantitative Research on Purchase Intentions of Car Owners

Automobile Industry in India is influenced by the presence of national and multi-national manufacturers. The presence of many manufacturers and brands in the state provides many choices to the customer. These manufacturers offer similar value proposition, making the passenger car segment being highl...

תיאור מלא

מידע ביבליוגרפי
מחבר ראשי: Balakrishnan Menon
פורמט: Printed Book
יצא לאור: International Journal of Research in Social Sciences 2011
נושאים:
CONSUMER BEHAVIOUR PATTERN; > CUSTOMER LOYALTY; > EXTERNAL INFLUENCE; > BRAND COMMUNITY; > FAMILY INFLUENCE; > CUSTOMER SATISFACTION; > PASSENGER CARS
גישה מקוונת:http://10.26.1.76/ks/006125.pdf

אינטרנט

http://10.26.1.76/ks/006125.pdf

MG University

פרטי מלאי ספרים מ MG University

פריטים דומים