Model Formulation for Quantitative Research on Purchase Intentions of Car Owners

Automobile Industry in India is influenced by the presence of national and multi-national manufacturers. The presence of many manufacturers and brands in the state provides many choices to the customer. These manufacturers offer similar value proposition, making the passenger car segment being highl...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Balakrishnan Menon
التنسيق: Printed Book
منشور في: International Journal of Research in Social Sciences 2011
الموضوعات:
CONSUMER BEHAVIOUR PATTERN; > CUSTOMER LOYALTY; > EXTERNAL INFLUENCE; > BRAND COMMUNITY; > FAMILY INFLUENCE; > CUSTOMER SATISFACTION; > PASSENGER CARS
الوصول للمادة أونلاين:http://10.26.1.76/ks/006125.pdf

الانترنت

http://10.26.1.76/ks/006125.pdf

MG University

تفاصيل المقتنيات من MG University

مواد مشابهة