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Model Formulation for Quantitative Research on Purchase Intentions of Car Owners
Automobile Industry in India is influenced by the presence of national and multi-national manufacturers. The presence of many manufacturers and brands in the state provides many choices to the customer. These manufacturers offer similar value proposition, making the passenger car segment being highl...
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| Format: | Printed Book |
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International Journal of Research in Social Sciences
2011
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| Online Access: | http://10.26.1.76/ks/006125.pdf |