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Model Formulation for Quantitative Research on Purchase Intentions of Car Owners
Automobile Industry in India is influenced by the presence of national and multi-national manufacturers. The presence of many manufacturers and brands in the state provides many choices to the customer. These manufacturers offer similar value proposition, making the passenger car segment being highl...
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| Format: | Printed Book |
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International Journal of Research in Social Sciences
2011
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| Online Access: | http://10.26.1.76/ks/006125.pdf |
| Summary: | Automobile Industry in India is influenced by the presence of national and multi-national
manufacturers. The presence of many manufacturers and brands in the state provides many
choices to the customer. These manufacturers offer similar value proposition, making the
passenger car segment being highly commoditized. Customers no longer consider engine
performance, as a major factor, as it is expected to be a standard already in place. They look for
those differentiating parameters, which can make the choice from one brand to another. The
main purpose of this paper is to come up with the identification of possible parameters that
influence the consumer purchase behaviour patterns of passenger car owners in the State of
Kerala. It is also aimed to develop a theoretical model, which influence the consumer purchase
patterns of passenger cars, so that further research could be done, based on the model and the
identified parameters. |
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| Physical Description: | Volume 1, Issue 1 |