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ICT based market information services in Kerala – determinants and barriers of adoption
ICT based market information services are getting wide importance as a means of empowering farmers by enabling them to take informed decisions, and in removing information asymmetry. This study analyses determinants of adoption as well as barriers to adoption of ICT based market information services...
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| Format: | Printed Book |
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Economic Affairs
2015
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| Online Access: | http://10.26.1.76/ks/006043.pdf |
| Summary: | ICT based market information services are getting wide importance as a means of empowering farmers by enabling them
to take informed decisions, and in removing information asymmetry. This study analyses determinants of adoption as
well as barriers to adoption of ICT based market information services (MIS) in Kerala. Logistic regression model revealed
that factors like education, family size, and contact with extension agent positively influenced adoption of ICT based
market information services by the farmers whereas income from other sources negatively influenced the adoption.
Technical barriers and language were found to be the most important barriers for adoption of MIS followed by irrelevancy
of contents, lack of reliability, lack of awareness and cost involved. The study suggested that further efforts to create
awareness about such interventions among farmers, providing content in local languages in user friendly manner will
increase the adoption of MIS and would remove information asymmetry in agricultural marketing |
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| Physical Description: | p.117-121 Feb. 2015: 60(1) |