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DOMINANT EXPLORATORY FACTORS OF CONSUMER PURCHASE BEHAVIOUR OF PASSENGER CARS
Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990‟s. World Leaders in automobile manufacturing such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen a...
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| Format: | Printed Book |
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International Journal of Business Economics & Management Research
2012
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| Online Access: | http://10.26.1.76/ks/005993.pdf |