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DETERMINANTS OF RETAIL CUSTOMER SATISFACTION: A STUDY OF ORGANIZED RETAIL OUTLETS IN ERNAKULUM, KERALA
Retailing consists of the sale of goods from a fixed location, such as a department store or kiosk, in small or individual lots for direct consumption by the purchaser. Some retailing businesses sells a combination of goods and services. Since the last decade, the field of retailing has experienced...
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| Format: | Printed Book |
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International Journal of Multidisciplinary Management Studies
2014
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| Online Access: | 10.26.1.76/ks/005988.pdf |