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CONSUMER BEHAVIOUR IN KERALA TOWARDS SELECTED GOODS

Consumer behaviour reflects the totality of consumer’s decisions with respect to acquisition, consumption and disposition of goods, services, time and idea by decision making units. Consumer’s preferences and demands are changing rapidly. To understand their changing behaviour detailed market studie...

সম্পূর্ণ বিবরণ

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Jisana T. K.
বিন্যাস: Printed Book
প্রকাশিত: Abhinav National Monthly Refereed Journal of Research in Commerce & Managemen 2014
বিষয়গুলি:
অনলাইন ব্যবহার করুন:http://10.26.1.76/ks/005979.pdf