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CONSUMER BEHAVIOUR IN KERALA TOWARDS SELECTED GOODS
Consumer behaviour reflects the totality of consumer’s decisions with respect to acquisition, consumption and disposition of goods, services, time and idea by decision making units. Consumer’s preferences and demands are changing rapidly. To understand their changing behaviour detailed market studie...
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| Format: | Printed Book |
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Abhinav National Monthly Refereed Journal of Research in Commerce & Managemen
2014
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| Online Access: | http://10.26.1.76/ks/005979.pdf |