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CONSUMER BEHAVIOUR IN KERALA TOWARDS SELECTED GOODS

Consumer behaviour reflects the totality of consumer’s decisions with respect to acquisition, consumption and disposition of goods, services, time and idea by decision making units. Consumer’s preferences and demands are changing rapidly. To understand their changing behaviour detailed market studie...

书目详细资料
主要作者:	Jisana T. K.
格式:	Printed Book
出版:	Abhinav National Monthly Refereed Journal of Research in Commerce & Managemen 2014
主题:	CONSUMPTION PATTERN
在线阅读:	http://10.26.1.76/ks/005979.pdf

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