CONSUMER BEHAVIOUR IN KERALA TOWARDS SELECTED GOODS

Consumer behaviour reflects the totality of consumer’s decisions with respect to acquisition, consumption and disposition of goods, services, time and idea by decision making units. Consumer’s preferences and demands are changing rapidly. To understand their changing behaviour detailed market studie...

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Bibliografische gegevens
Hoofdauteur: Jisana T. K.
Formaat: Printed Book
Gepubliceerd in: Abhinav National Monthly Refereed Journal of Research in Commerce & Managemen 2014
Onderwerpen:
CONSUMPTION PATTERN
Online toegang:http://10.26.1.76/ks/005979.pdf

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