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CONSUMER BEHAVIOUR IN KERALA TOWARDS SELECTED GOODS
Consumer behaviour reflects the totality of consumer’s decisions with respect to acquisition, consumption and disposition of goods, services, time and idea by decision making units. Consumer’s preferences and demands are changing rapidly. To understand their changing behaviour detailed market studie...
| Hovedforfatter: | Jisana T. K. |
|---|---|
| Format: | Printed Book |
| Udgivet: |
Abhinav National Monthly Refereed Journal of Research in Commerce & Managemen
2014
|
| Fag: | |
| Online adgang: | http://10.26.1.76/ks/005979.pdf |
Lignende værker
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CHANGING TREND OF HOUSEHOLD FOOD CONSUMPTION: A CASE STUDY OF KOCHI, KERALA
af: Biju Abraham
Udgivet: (2007) -
Consumption patterns in eastern and western Europe economic comparative approach : a collective study
af: Cao-Pinna,V
Udgivet: (1979) -
Marketing and consumer behaviour
af: Ragbhir Singh
Udgivet: (1989) -
Household energy consumption pattern in rural Kerala
af: Chacko Jose P.,Guide- Jose T. Payyappilly
Udgivet: (1999) -
Feeding Programmes and Food Intake in a Kerala Village
af: Richard W Franke
Udgivet: (1993)