CONSUMER BEHAVIOUR IN KERALA TOWARDS SELECTED GOODS

Consumer behaviour reflects the totality of consumer’s decisions with respect to acquisition, consumption and disposition of goods, services, time and idea by decision making units. Consumer’s preferences and demands are changing rapidly. To understand their changing behaviour detailed market studie...

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Bibliographic Details
Main Author: Jisana T. K.
Format: Printed Book
Published: Abhinav National Monthly Refereed Journal of Research in Commerce & Managemen 2014
Subjects:
CONSUMPTION PATTERN
Online Access:http://10.26.1.76/ks/005979.pdf

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