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CONSUMER BEHAVIOR AND BRAND PREFERENCE TOWARDS PARACHUTE HAIR OIL :AN EMPIRICAL STUDY WITH RESPECT TO KOTTAYM DISTRICT OF KERALA STATE

Modern marketing begins with the customers not with production cost, sales, technology and marketing and it ends with customers’ satisfaction/delighted customers and well being. All human being whether male or female wants their hair to be look smart, thick lengthy etc.They are even ready to spend m...

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Bibliografski detalji
Glavni autor: Sreekumar. D. Menon
Format: Printed Book
Izdano: International Journal of Research in Economics and Social Sciences
Teme:
Online pristup:http://10.26.1.76/ks/005978.pdf