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CONSUMER BEHAVIOR AND BRAND PREFERENCE TOWARDS PARACHUTE HAIR OIL :AN EMPIRICAL STUDY WITH RESPECT TO KOTTAYM DISTRICT OF KERALA STATE
Modern marketing begins with the customers not with production cost, sales, technology and marketing and it ends with customers’ satisfaction/delighted customers and well being. All human being whether male or female wants their hair to be look smart, thick lengthy etc.They are even ready to spend m...
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| Format: | Printed Book |
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International Journal of Research in Economics and Social Sciences
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| Online Access: | http://10.26.1.76/ks/005978.pdf |