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ANALYSIS OF COGNITIVE BEHAVIOUR OF CUSTOMER ADOPTION TOWARDS E-BANKING IN KERALA

With the faster pace of modernization towards technical advancement in banking process, e- banking system has evolved as a beneficial boon for the customers in order to perform hassle free transaction with comfort of mobility. Unfortunately, along with positive aspects in technology, some malicious...

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Bibliografiska uppgifter
Huvudupphovsman: JAYARAM. J AND P. N. PRASAD
Materialtyp: Printed Book
Publicerad: ZENITH International Journal of Multidisciplinary Research 2014
Ämnen:
Länkar:http://10.26.1.76/ks/005947.pdf