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ANALYSIS OF COGNITIVE BEHAVIOUR OF CUSTOMER ADOPTION TOWARDS E-BANKING IN KERALA
With the faster pace of modernization towards technical advancement in banking process, e- banking system has evolved as a beneficial boon for the customers in order to perform hassle free transaction with comfort of mobility. Unfortunately, along with positive aspects in technology, some malicious...
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| Format: | Printed Book |
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ZENITH International Journal of Multidisciplinary Research
2014
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| Online Access: | http://10.26.1.76/ks/005947.pdf |