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ANALYSIS OF COGNITIVE BEHAVIOUR OF CUSTOMER ADOPTION TOWARDS E-BANKING IN KERALA

With the faster pace of modernization towards technical advancement in banking process, e- banking system has evolved as a beneficial boon for the customers in order to perform hassle free transaction with comfort of mobility. Unfortunately, along with positive aspects in technology, some malicious...

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Bibliographic Details
Main Author:	JAYARAM. J AND P. N. PRASAD
Format:	Printed Book
Published:	ZENITH International Journal of Multidisciplinary Research 2014
Subjects:	ONLINE BANKING - SECURITY; > INTERNET BANKING - SECURITY; > BANKING SECTOR
Online Access:	http://10.26.1.76/ks/005947.pdf

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