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ANALYSIS OF COGNITIVE BEHAVIOUR OF CUSTOMER ADOPTION TOWARDS E-BANKING IN KERALA
With the faster pace of modernization towards technical advancement in banking process, e- banking system has evolved as a beneficial boon for the customers in order to perform hassle free transaction with comfort of mobility. Unfortunately, along with positive aspects in technology, some malicious...
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| Format: | Printed Book |
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ZENITH International Journal of Multidisciplinary Research
2014
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| Online Access: | http://10.26.1.76/ks/005947.pdf |
| LEADER | 01519nam a22001457a 4500 | ||
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| 100 | |a JAYARAM. J AND P. N. PRASAD |9 36902 | ||
| 245 | |a ANALYSIS OF COGNITIVE BEHAVIOUR OF CUSTOMER ADOPTION TOWARDS E-BANKING IN KERALA | ||
| 260 | |b ZENITH International Journal of Multidisciplinary Research |c 2014 | ||
| 300 | |b Vol.4 (5), MAY (2014) | ||
| 520 | |a With the faster pace of modernization towards technical advancement in banking process, e- banking system has evolved as a beneficial boon for the customers in order to perform hassle free transaction with comfort of mobility. Unfortunately, along with positive aspects in technology, some malicious users always exist over internet waiting for appropriate time of generating an attack. India being a developing country has witnessed enough various fraudulent behavior over banking transaction in the past few years which has affected the faith of customers towards the adoption of e-banking system. The proposed paper discusses about a case study where the investigation has been performed on different types of banks in Kerala in order to understand the situational analysis of technical aspects from banking employees and the impartial perception of the customers of those banks related to the service quality is discussed. | ||
| 650 | |a ONLINE BANKING - SECURITY; |a INTERNET BANKING - SECURITY; |a BANKING SECTOR |9 36903 | ||
| 856 | |u http://10.26.1.76/ks/005947.pdf | ||
| 942 | |c KS | ||
| 999 | |c 87468 |d 87468 | ||
| 952 | |0 0 |1 0 |4 0 |7 0 |9 79778 |a MGUL |b MGUL |d 2016-07-20 |l 0 |r 2016-07-20 |w 2016-07-20 |y KS | ||