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CUSTOMER PERCEPTION ON RETAIL INDUSTRY IN KERALA
Perception is the process of attaining awareness or understanding of the environment by organizing and interpreting sensory information. The service offered at any retail stores may be perceived positively by a certain set of customers due to the opportunity it provides them to look up the product a...
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| Format: | Printed Book |
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REVIEW OF SOCIAL SCIENCES
2013
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| Hasła przedmiotowe: | |
| Dostęp online: | http://10.26.1.76/ks/005918.pdf |
| LEADER | 01418nam a22001457a 4500 | ||
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| 100 | |a J.Rajan and Baiju.J.J |9 36145 | ||
| 245 | |a CUSTOMER PERCEPTION ON RETAIL INDUSTRY IN KERALA | ||
| 260 | |b REVIEW OF SOCIAL SCIENCES |c 2013 | ||
| 300 | |a p.23-30 |b Vol. XIV No. 2 July - December 2013 | ||
| 520 | |a Perception is the process of attaining awareness or understanding of the environment by organizing and interpreting sensory information. The service offered at any retail stores may be perceived positively by a certain set of customers due to the opportunity it provides them to look up the product at leisure. While another set of customers may perceive it negatively. The traditional retail industry in India comprised of large, medium and small grocery stores and drug stores which could be categorized as unorganized retailing. Organized retail business in India has entered in 1990s but become more popular after 2002 onwards and organized retail stores become the part of middle class family from 2006 onwards. The customers perceive these two retail sectors in different manners. This paper tries to identify the factors affecting the customer perception in organized and unorganized retail sector. | ||
| 650 | |a ORGANISED RETAILING; |a SENSORY INFORMATION |9 36171 | ||
| 856 | |u http://10.26.1.76/ks/005918.pdf | ||
| 942 | |c KS | ||
| 999 | |c 87277 |d 87277 | ||
| 952 | |0 0 |1 0 |4 0 |7 0 |9 79604 |a MGUL |b MGUL |d 2016-07-07 |l 0 |r 2016-07-07 |w 2016-07-07 |y KS | ||