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CUSTOMER PERCEPTION ON RETAIL INDUSTRY IN KERALA

Perception is the process of attaining awareness or understanding of the environment by organizing and interpreting sensory information. The service offered at any retail stores may be perceived positively by a certain set of customers due to the opportunity it provides them to look up the product a...

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Bibliographic Details
Main Author: J.Rajan and Baiju.J.J
Format: Printed Book
Published: REVIEW OF SOCIAL SCIENCES 2013
Subjects:
Online Access:http://10.26.1.76/ks/005918.pdf

Internet

http://10.26.1.76/ks/005918.pdf

MG University

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