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CUSTOMER PERCEPTION ON RETAIL INDUSTRY IN KERALA
Perception is the process of attaining awareness or understanding of the environment by organizing and interpreting sensory information. The service offered at any retail stores may be perceived positively by a certain set of customers due to the opportunity it provides them to look up the product a...
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| Formato: | Printed Book |
| Publicado em: |
REVIEW OF SOCIAL SCIENCES
2013
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| Acesso em linha: | http://10.26.1.76/ks/005918.pdf |
| Resumo: | Perception is the process of attaining awareness or understanding of the environment
by organizing and interpreting sensory information. The service offered at any retail
stores may be perceived positively by a certain set of customers due to the opportunity
it provides them to look up the product at leisure. While another set of customers
may perceive it negatively. The traditional retail industry in India comprised of
large, medium and small grocery stores and drug stores which could be categorized
as unorganized retailing. Organized retail business in India has entered in 1990s but
become more popular after 2002 onwards and organized retail stores become the
part of middle class family from 2006 onwards. The customers perceive these two
retail sectors in different manners. This paper tries to identify the factors affecting
the customer perception in organized and unorganized retail sector. |
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| Descrição Física: | p.23-30 Vol. XIV No. 2 July - December 2013 |