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Dimensions of Customer-based Brand Equity
Brand equity emerges from the greater enthusiasm that consumers place in a brand than they do in competitors. The confidence of brand association gets translated into consumers’ brand satisfaction, attachment, trust, loyalty and brand equity. But how the various brand marketing practices will affect...
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| Format: | Journal Article |
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Commerce Spectrum
2015
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| Online Access: | http://10.26.1.76/ks/005897.pdf |