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Factors Affecting Green Brand Equity (GBE) of the Customers of Two and Three Wheelers: An Application of Logistic Regression

Detalhes bibliográficos
Autor principal: P.N. Harikumar and K.S. Chandrasekar
Formato: Journal Article
Publicado em: Commerce Spectrum
Acesso em linha:http://10.26.1.76/ks/005895.pdf