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Factors Affecting Green Brand Equity (GBE) of the Customers of Two and Three Wheelers: An Application of Logistic Regression

Bibliographic Details
Main Author: P.N. Harikumar and K.S. Chandrasekar
Format: Journal Article
Published: Commerce Spectrum
Online Access:http://10.26.1.76/ks/005895.pdf

Internet

http://10.26.1.76/ks/005895.pdf

MG University

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