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THE IMPACT OF SUSTOMER LOYALTY AND CUSTOMER RELATIONSHIPS MARKETING STRATEGIES TOWARDS ICICI PRUDENTIAL LIFE INSURANCE: AN EMPIRICAL STUDY WITH REFERENCE TO CHENNAI, TAMIL NADU

Bibliographic Details
Main Author: B. SENTIL KUMAR AND A. RAMACHANDRAN
Format: Journal Article
Published: SAJOSPS 2010
LEADER 00493nam a22001097a 4500
100 |a B. SENTIL KUMAR AND A. RAMACHANDRAN  |9 32068 
245 |a THE IMPACT OF SUSTOMER LOYALTY AND CUSTOMER RELATIONSHIPS MARKETING STRATEGIES TOWARDS ICICI PRUDENTIAL LIFE INSURANCE: AN EMPIRICAL STUDY WITH REFERENCE TO CHENNAI, TAMIL NADU 
260 |b SAJOSPS  |c 2010 
300 |a p.67-70  |b January-June, 2010 
942 |c JA 
999 |c 85467  |d 85467 
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