A Study on the Evolution of Advertisements in India

Advertising is a public announcement to inform and persuade people to buy a product, a service or an idea. Advertisement had a drastic evolution and metamorphosed into the contemporary form. This change was not immediate, it was a gradual process. As humanity proceeded, human needs and desires also...

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Bibliographic Details
Main Author: N J Harikrishnan Nair
Format: Printed Book
Published: Bonfring 2013
Subjects:
ADVERTISING HISTORY;
Online Access:http://10.26.1.76/ks/005705.pdf
LEADER 01661nam a22001457a 4500
100 |a N J Harikrishnan Nair  |9 29925 
245 |a A Study on the Evolution of Advertisements in India 
260 |b Bonfring  |c 2013 
500 |a Conference on Trends and Challenges in Global Business Management ISBN 978-93-82338-84-0 
520 |a Advertising is a public announcement to inform and persuade people to buy a product, a service or an idea. Advertisement had a drastic evolution and metamorphosed into the contemporary form. This change was not immediate, it was a gradual process. As humanity proceeded, human needs and desires also changed and newer products started coming up catering to the changing needs and desires and to supplement to this advertisements also evolved. In India we can trace the advertisements back to the ancient times when the emperors used pillars and temples to propagate his rules. This study aims to retrospect the root causes for the evolution of advertisements in India. The advertisement that we perceive today has developed as a result of evolution of several factors- social, economic, religious ,political and technological, all the factors are considered and due weightage given to understand the nuances of the evolution of advertising scenario in India. This study looks deeper into the details of media selection and on the evolution of advertising campaigns. An attempt is also made to explore the contemporary advertising in India. 
650 |a ADVERTISING HISTORY;  |9 29926 
856 |u http://10.26.1.76/ks/005705.pdf 
942 |c KS 
999 |c 81204  |d 81204 
952 |0 0  |1 0  |4 0  |7 0  |9 73229  |a MGUL  |b MGUL  |d 2016-04-02  |l 0  |r 2016-04-02  |w 2016-04-02  |y KS 

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