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A Study on the Evolution of Advertisements in India

Advertising is a public announcement to inform and persuade people to buy a product, a service or an idea. Advertisement had a drastic evolution and metamorphosed into the contemporary form. This change was not immediate, it was a gradual process. As humanity proceeded, human needs and desires also...

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Bibliographic Details
Main Author: N J Harikrishnan Nair
Format: Printed Book
Published: Bonfring 2013
Subjects:
Online Access:http://10.26.1.76/ks/005705.pdf

Internet

http://10.26.1.76/ks/005705.pdf

MG University

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