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A Study On The Consumption Pattern Of Private Labels In Kerala With Reference Grocery And FMCG.

The store brands, otherwise known as private labels, are changing the future of modern trade outlets in India. Started on a l ow key profile, such as low price, low quality and limited movement, the store brands have gone a long way in establishing its cred entials. The store brands are in par with...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Prasanth MK AND J Balan
التنسيق: Printed Book
منشور في: INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH 2013
الموضوعات:
الوصول للمادة أونلاين:http://10.26.1.76/ks/005699.pdf

الانترنت

http://10.26.1.76/ks/005699.pdf

MG University

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