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A Study On The Consumption Pattern Of Private Labels In Kerala With Reference Grocery And FMCG.
The store brands, otherwise known as private labels, are changing the future of modern trade outlets in India. Started on a l ow key profile, such as low price, low quality and limited movement, the store brands have gone a long way in establishing its cred entials. The store brands are in par with...
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| Format: | Printed Book |
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INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH
2013
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| Online Access: | http://10.26.1.76/ks/005699.pdf |