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Prospects in Tourism Marketing: A Study with Reference to Kerala as Tourism Destination

ference to Kerala as Tourism Destination B. Udaya Bhaskara Ganesh and P. Jagadeesh Abstract--- Tourism has become a popular global leisure activity. Tourism is important, and in some cases, vital for many countries. It was recognized in the Manila Declaration on World Tourism of 1980 as "an act...

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Bibliographic Details
Main Author: B. Udaya Bhaskara Ganesh and P. Jagadeesh
Format: Printed Book
Published: Bonfring 2013
Subjects:
Online Access:http://10.26.1.76/ks/005470.pdf