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Marketing Strategies for the University Libraries in Kerala

Libraries have been putting considerable efforts in the design of information products and services and distributing the same effectively and efficiently. In view of the social, economic, and technological changes, library and information centers have begun to realise that marketing of information p...

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Bibliografski detalji
Glavni autor: P.K. Suresh Kumar
Format: Printed Book
Izdano: DESIDOC Journal of Library & Information Technology 2013
Teme:
Online pristup:http://10.26.1.76/ks/005234.pdf