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Marketing Strategies for the University Libraries in Kerala
Libraries have been putting considerable efforts in the design of information products and services and distributing the same effectively and efficiently. In view of the social, economic, and technological changes, library and information centers have begun to realise that marketing of information p...
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| Format: | Printed Book |
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DESIDOC Journal of Library & Information Technology
2013
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| Online Access: | http://10.26.1.76/ks/005234.pdf |