Loading...

QR Code

Marketing Strategies for the University Libraries in Kerala

Libraries have been putting considerable efforts in the design of information products and services and distributing the same effectively and efficiently. In view of the social, economic, and technological changes, library and information centers have begun to realise that marketing of information p...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter:	P.K. Suresh Kumar
Format:	Printed Book
Udgivet:	DESIDOC Journal of Library & Information Technology 2013
Fag:	SEGMENTATION; > PRICING STRATEGY; > PROMOTIONAL STRATEGY; > REPOSITIONING
Online adgang:	http://10.26.1.76/ks/005234.pdf

Lignende værker

Bank marketing : a guide to strategic planning
af: Pitts, Robert E
Udgivet: (1986)

Rural Marketing in Development Countries
af: P S Hirani
Udgivet: (2012)

Marketing
af: Skinner, Steven J
Udgivet: (1998)

Pricing strategy reconciling customer needs and company objectives
af: Taylor, Bernard
Udgivet: (1969)

Marketing Management
af: R S N Pillai
Udgivet: (2010)

Principles of marketing
af: Armstrong, Gary
Udgivet: (2008)

Marketing in India: Cases and Readings
af: Neelamegham, S
Udgivet: (2009)

International marketing : analysis and strategy
af: Onkvisit, Sak
Udgivet: (1995)

Microeconomics
af: Hubbard, Glenn r
Udgivet: (2008)

Marketing management strategy : cases and problems
af: Shaw, Steven J

Study on the buyer behaviour and promotional strategies in the small car market in Kerala (PhD Thesis) /
Udgivet: (2009)

Marketing in India text and cases
af: Neelamegham , S
Udgivet: (2013)

Strategic Marketing :
af: West, Douglas
Udgivet: (2010)

Strategy /
af: Hart, Liddell B H.
Udgivet: (1957)

On strategy
af: Porter, Michael E
Udgivet: (2011)

Problems in marketing
af: corey, Raymond E
Udgivet: (1981)

Marketing strategies
af: Majumdar,Ramanuj
Udgivet: (1996)

Marketing strategy /
af: Ferrell, O C .
Udgivet: (2002)

Marketing strategy /
af: Walker, Orwille C.
Udgivet: (2004)

Marketing strategy /
af: Nag, A .
Udgivet: (2005)

Marketing strategy /
af: Anil Mishra
Udgivet: (2010)

Business marketing management a strategic view of industrial and organisational markets
af: Hutt, Michael D.
Udgivet: (2006)

PCR STRATEGIES
Udgivet: (1995)

Internationalisation strategies
Udgivet: (1997)

Strategy of investment
af: Stillman, Richard N.
Udgivet: (1962)

Marketing strategy for pharmaceutical products
af: Anil, Kumar S.
Udgivet: (1999)

Marketing strategy planning and implementation
af: Walker, Orville C.
Udgivet: (1995)

Marketing strategy A handbook /
af: Paley, Norton
Udgivet: (2003)

Basic strategy in context
af: Thomson. neil
Udgivet: (2010)

Essence of competitive strategy /
af: Faulkner, David .
Udgivet: (2005)

Strategy: an International Perspective/
af: Wit, Bob De
Udgivet: (2014)

Marketing strategy division focused approach
af: Walker, Orville C...[et al.]
Udgivet: (2006)

Marketing strategy and management
af: Baker, Michael J.
Udgivet: (2001)

Global marketing strategies
af: Jeannet, Jean-Pierre
Udgivet: (2001)

Modern marketing strategy
Udgivet: (1964)

Marketing strategy and management /
af: Baker, Michael J .
Udgivet: (2007)

Corporate Strategy An analytic approach to business policy for growth and expansion
af: Ansoff,H Igor
Udgivet: (1965)

Decision strategies in financial management
af: Shuckett,Donald Hart
Udgivet: (1968)

technological forecasting and corporate strategy
Udgivet: (1969)

Case Studies in Business Strategy
af: Icfai
Udgivet: (2004)