Marketing Strategies for the University Libraries in Kerala

Libraries have been putting considerable efforts in the design of information products and services and distributing the same effectively and efficiently. In view of the social, economic, and technological changes, library and information centers have begun to realise that marketing of information p...

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Podrobná bibliografie
Hlavní autor: P.K. Suresh Kumar
Médium: Printed Book
Vydáno: DESIDOC Journal of Library & Information Technology 2013
Témata:
SEGMENTATION; > PRICING STRATEGY; > PROMOTIONAL STRATEGY; > REPOSITIONING
On-line přístup:http://10.26.1.76/ks/005234.pdf

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