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Marketing Strategies for the University Libraries in Kerala

Libraries have been putting considerable efforts in the design of information products and services and distributing the same effectively and efficiently. In view of the social, economic, and technological changes, library and information centers have begun to realise that marketing of information p...

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Dades bibliogràfiques
Autor principal:	P.K. Suresh Kumar
Format:	Printed Book
Publicat:	DESIDOC Journal of Library & Information Technology 2013
Matèries:	SEGMENTATION; > PRICING STRATEGY; > PROMOTIONAL STRATEGY; > REPOSITIONING
Accés en línia:	http://10.26.1.76/ks/005234.pdf

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