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A Diffusion Theory Perspective on the Adoption of Online Shopping Among Youth in Central Kerala

Internet shopping refers to any form of shopping that take place via the internet. The present study attempts to identify the factors that influence the adoption of online shopping drawing ideas from the diffusion theory. It was found that all the independent variables viz, Voluntariness, Relative a...

সম্পূর্ণ বিবরণ

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Thomas K V
বিন্যাস: Printed Book
প্রকাশিত: International Journal of Innovative Research in Science, Engineering and Technology 2014
বিষয়গুলি:
অনলাইন ব্যবহার করুন:http://10.26.1.76/ks/005202.pdf