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A Diffusion Theory Perspective on the Adoption of Online Shopping Among Youth in Central Kerala
Internet shopping refers to any form of shopping that take place via the internet. The present study attempts to identify the factors that influence the adoption of online shopping drawing ideas from the diffusion theory. It was found that all the independent variables viz, Voluntariness, Relative a...
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| Format: | Printed Book |
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International Journal of Innovative Research in Science, Engineering and Technology
2014
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| Online Access: | http://10.26.1.76/ks/005202.pdf |