लोड हो रहा है...
A Diffusion Theory Perspective on the Adoption of Online Shopping Among Youth in Central Kerala
Internet shopping refers to any form of shopping that take place via the internet. The present study attempts to identify the factors that influence the adoption of online shopping drawing ideas from the diffusion theory. It was found that all the independent variables viz, Voluntariness, Relative a...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | Printed Book |
| प्रकाशित: |
International Journal of Innovative Research in Science, Engineering and Technology
2014
|
| विषय: | |
| ऑनलाइन पहुंच: | http://10.26.1.76/ks/005202.pdf |
| सारांश: | Internet shopping refers to any form of shopping that take place via the internet. The present study
attempts to identify the factors that influence the adoption of online shopping drawing ideas from the diffusion theory.
It was found that all the independent variables viz, Voluntariness, Relative advantage, Ease of use, Compatibility, Trial
ability, Demonstrability and Image or status s have a positive relationship with the dependent variable, rate of online
shopping. However, stepwise regression showed that only two variables can significantly predict the dependent
variable, rate online shopping. They are Compatibility and Voluntariness. |
|---|---|
| भौतिक वर्णन: | Vol. 3, Issue 10, October 2014 |