Media management: a casebook approach/

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Bibliographic Details
Other Authors: Sylvie, George, Wicks, Jan LeBlanc, Hollifield, C Ann, Lacy, Stephen, Sohn, Ardyth Broadrick
Format: Printed Book
Published: New York : Routledge, 2008.
Edition:4th ed.
Subjects:
Mass media-Management-Case studies.
Description
Physical Description:xi, 414 p. : ill. ;
Bibliography:Includes bibliographical references (p. [383]-404) and index.
ISBN:9780805861976 (pbk.)

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