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Demographic Inclination on Store Image among Shoppers: A Study with Reference to Malls in Kochi
This study in albeit is aimed to measure the demographic inclination towards the store image of shoppers while visiting mall based specialty stores. The study carried out at a most popular mall in Kerala, Lulu Shopping Mall, which was recently opened in Kerala. The study yielded rich research result...
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| Format: | Printed Book |
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| Online Access: | http://10.26.1.76/ks/005042.pdf |