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FACTORS THAT INFLUENCE RURAL CONSUMERS IN KERALA TOWARDS ONLINE SHOPPING

Online shopping has increased dramatically in the recent days as marketers have taken advantage of opportunities presented by the internet. However, In spite of significant potential benefits, many of these internet efforts have failed. Nevertheless industry watchers advocate there is still hope for...

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Chi tiết về thư mục
Tác giả chính: Shabeer VP
Định dạng: Printed Book
Được phát hành: Sai Om Journal of Commerce & Management 2014
Những chủ đề:
Truy cập trực tuyến:http://10.26.1.76/ks/004818.pdf