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FACTORS THAT INFLUENCE RURAL CONSUMERS IN KERALA TOWARDS ONLINE SHOPPING
Online shopping has increased dramatically in the recent days as marketers have taken advantage of opportunities presented by the internet. However, In spite of significant potential benefits, many of these internet efforts have failed. Nevertheless industry watchers advocate there is still hope for...
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| Format: | Printed Book |
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Sai Om Journal of Commerce & Management
2014
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| Online Access: | http://10.26.1.76/ks/004818.pdf |