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FACTORS THAT INFLUENCE RURAL CONSUMERS IN KERALA TOWARDS ONLINE SHOPPING
Online shopping has increased dramatically in the recent days as marketers have taken advantage of opportunities presented by the internet. However, In spite of significant potential benefits, many of these internet efforts have failed. Nevertheless industry watchers advocate there is still hope for...
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| Médium: | Printed Book |
| Vydáno: |
Sai Om Journal of Commerce & Management
2014
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| Témata: | |
| On-line přístup: | http://10.26.1.76/ks/004818.pdf |
| Shrnutí: | Online shopping has increased dramatically in the recent days as marketers have taken advantage of
opportunities presented by the internet. However, In spite of significant potential benefits, many of
these internet efforts have failed. Nevertheless industry watchers advocate there is still hope for e-
commerce in both rural and urban areas. Because the behavior of consumers is intrinsic to the success
or failure of an online shopping website, the purpose of this study was therefore to establish, by means
of quantitative analysis, the online buying behavior of rural consumers in Kerala.
The study was conducted in November 2014 on a convenience sample of respondents from various
fields and age groups from rural areas of Kerala. The study reveals the influencing factors both the
encouraging and discouraging, of rural consumers of Kerala towards buying online which will be
helpful for the online companies to plan accordingly. |
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| Fyzický popis: | Volume 1, Issue 12 |